December is Unraveling: Movies Everywhere, Which One?

 By: Sanni Juliet Oluwadarapupo

It is the most wonderful time of the year. A time when you get to spend quality time with your family and loved ones, the moment when the atmosphere is clouded with the aroma of Jollof Rice and Chicken, the well-known delicacies eaten by all during this festive period. On the flip side, it is also a time when blockbuster movies are flooding the cinemas, eagerly waiting at the doors of the cinema house to welcome you. 

December is yet another month when movie producers release their long-awaited projects in the cinemas. It is a period that aligns with the central idea of the season which is the Christmas celebration and holiday. With this holiday right around the corner, people use this opportunity to bond and enjoy the moment together. A better way to do this is to go to a Cinema house, watch a very nice movie with your loved ones, snack on your popcorn and share your views with others who also love such gatherings. There is a feeling that comes with being in the cinema and expressing your thoughts with others. The time for that is here and it is now.

For the past 3-5 months, movie producers have been flooding our screens with content for their upcoming movies. Some producers have made this holiday special by releasing movies in this festive period. It is not news that December comes with a lot of unboxing. The PR (Public Relations) team has been working tirelessly to get the media's attention. Contents are being uploaded on their social media pages, each with merchandise, theme songs and brand colours peculiar to the movies they are publicising. 

WHAT ARE WE TO EXPECT?

photo credit: Instagram

Thinline, a film by Mercy Aigbe set to be in cinemas on the 13th of December 2024. After her first blockbuster movie, ADA, OMO DADDY, which was the first cinema movie she released. Mercy Aigbe has come again with another hit movie, THINLINE. This film features Nollywood's biggest actors and actresses, Mercy Aigbe, Iyabo Ojo, Uzor Arukwe, Yvonne Jegede, Uche Montana and many more.

Photo credit: Instagram

Alakada, Bad and Boujee is another movie to watch out for. It is set to be in the cinemas on the 20th of December 2024. Alakada, Bad and Boujee is a Toyin Abraham movie. Lovers of Toyin Abraham’s work know this movie is a continuation of what she has worked on before. Featured in this epic film are Toyin Abraham, Ini Edo, Bimbo Ademoye and many more.

Photo credit: Instagram

Not new to the cinema industry, Ayo Makun is at it again. He has not only mastered the art of comedy but has also instilled it in his acting career. The Waiter, an Ayo Makun film directed by Toka Mcbaror is set to be in the cinema on the 20th of December 2024. The stars in this movie are Ayo Makun, Regina Daniels, Adeyemi Okanlawon, and Shaffy Bello and the list abounds.

Photo credit: Instagram

Funke Akindele is no stranger to the cinema world, as she has produced many award-winning movies. Her last movie, A TRIBE CALLED JUDAH, was the highest-grossing film of 2023 and 2024 with 1.34 billion. It garnered much recognition both locally and internationally. At it again, EVERYBODY LOVES JENIFA, featuring Funke Akindele, Nancy Isime, Adedimeji Lateef, Destiny Etiko and many more are set to grace the cinema on the 13th of December 2024.

More Than Just the Film

In this era of globalisation and civilisation, film producers are harnessing social media to improve the visibility of their projects. Another title that should be added to movie producers is that they are marketers. Having to curate enticing and appealing content to capture the attention of the audience, towards an objective, is what has been inculcated in their works. 

Producing movies goes beyond just releasing them and organising their premiere. It now has to do with strong effective content creation, working with social media influencers, creating merchandise and even making music videos. The movie industry is evolving with new ways of capturing the attention of its audience.